PERFORMANCE from Chickenshed

Details

Art direction
Branding
Identity
Print design

Chickenshed is a London-based theatre company for absolutely everyone, with a purpose to explore the realities of diversity and inclusion through extraordinary lived experiences. Having been around for more than 50 years, it now changes over 10,000 lives each year through theatre and championing difference through inclusion.

I worked with the team at Chickenshed to create a sub-brand for them named PERFORMANCE. This new brand is a platform to provide diversity and inclusion workshops to a corporate audience.

The logo is bold and confident and when combined with their messaging, expands on the concept of inclusion by highlighting that the workshops are 'for everyone'. This idea formed a typographic creative treatment which has character and impact.

Photography of the team and workshops are also used to show authentic moments of expression and connection.

“The new brand is excellent and looks brilliant in action. It all feels really fresh, consistent – and teamed with images of the training – it really comes to life”.

Beth Fox, Digital Marketing & Content Manager.