The Shurlock Inn
The Shurlock Inn is the second pub and restaurant from the Rarebreed Dining Group, situated in picturesque Shurlock Row, Berkshire. Founded to bring a fresh, young approach to suburban dining, the team have a passion for creating exceptional dishes, championing great British produce and providing relaxed, modern environments in which to enjoy them.
Rarebreed Dining asked us to create a unique logo and visual identity for the pub – the brief was to provide a glamorous but retro look and feel, and have a nod to the Art Deco era. Within the older parts of the pub, this has been brought to life with very subtle hints in the lighting and ornaments, while during an extensive interior refurbishment, a newly developed extension contains more overt references to this style.
We created a bespoke logotype, containing cues to the Art Deco style, and positioned it with a colour palette containing a metallic bronze which has been used sparingly to give a special feel to printed items. The logo was applied to the external signage of the pub, as well as on printed pieces such as menus, coasters and business cards.
We also created a set of bespoke tessellated patterns, which continued the Art Deco theme and have been used on the reverse of pre-printed food and drink menus.
We also produced the Shurlock Inn responsive website, built using an easy to use content management system which enabled the internal team to action regular updates to menus or events at the pub without any specialist coding ability. In fact they were so pleased with the results they also asked us to develop the website for their sister venue The Plough Inn, in Cobham.
In addition to the website, we support their team in producing additional items of adhoc collateral such as monthly event posters, gift vouchers, coasters, and email marketing assets.