St Giles Hospice
St Giles Hospice, based in Lichfield, was founded to improve the care of those dying with cancer, and over time their remit has developed into caring for the needs of other people in the local community whose illnesses may not be curable such as; motor neurone disease, heart failure and respiratory disease.
Working in partnership with brand agency Certain, we were tasked with implementing the rollout of the new brand and strategy for the Hospice, across a variety of key touchpoints. The tone of the new brand was bold, yet sensitive. The guiding principles were to remove the taboo around death and dying, using language that would resonate with people's emotions, but without being overly emotive.
Working with a set of sensitively photographed imagery of Hospice staff, patients and volunteers, shot by Richard Moran, we produced a number of key pieces to help launch the new brand. The first was to distil the brand assets, strategy and tone of voice into a comprehensive guideline document that the Hospice team could use to ensure best practice was achieved going forward. Following this, we designed their five year strategy report, which would be distributed to key stakeholders along with the wider Hospice community, that would help people understand the aspirations of the hospice for the following five years.
In addition, we produced other key pieces of communication such as: event banners, leaflets, posters, business stationery, collection buckets, name badges, social media assets and Direct Marketing. Every item needed to bring together all of the new brand assets in a consistent and exciting way, and gave St Giles a really strong platform with which to talk to their patients, supporters and the wider community.