L&L Salon is a boutique hair salon based in Stevenage, Hertfordshire. Our brief was to create a contemporary new identity for them, that capitalised on the initial letters of the names of the two owners, whilst also making it appeal to a wider and younger demographic.
A traditional typeface was chosen for the ‘L’ which contained a flourish that echoed the flowing form of hair, combined with a modern lettering style for salon and a scissor ideogram to stand in place of the ampersand. A simple, curved holding shape added premium cues to the identity.
Printed business and appointment cards incorporated flashes of bright colours against subtle whites and greys to add a freshness, and stand out for the customer.