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Interplay® has been established for over 20 years in the UK and is a multi-award-winning company positioned at the quality end of the toy market. As a product-lead company, they specialise in developing and marketing innovative toys with an element of creativity and learning. They have a global network of distributors, and their products are enjoyed worldwide by children of all ages.

Their brands include My Fairy Garden®, FabLab®, Fuzzikins Craft®, My Mermaid Lagoon®, CraftBox® My Living World® and myStyle®, which have all been designed and developed in-house, and are sold through major retailers such as Amazon, Argos and Tesco.

Interplay® approached us to help redesign their e-commerce website from the ground up. We designed and built a bespoke template on the Shopify platform, which gave them far greater control and functionality than their previous system, while giving them the benefits of a globally supported platform at reasonable cost.

The main issues Interplay® had with their previous functionality were lack of stability, and key features in the backend, but as well as resolving those, we took the time to refine the functionality of the front end, to provide a much easier experience for customers who wish to shop direct with them.

Art direction
E-commerce site
Web design
Web development

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“We love the new website, it’s not only a big improvement to how our customers interact with us, but it’s so much easier for us to update and administer behind the scenes.”

Meriç Pekcan-Butcher, Marketing Manager, Interplay

Interplay websiteInterplay website