Realtime is an Audio Visual and IT business that integrates intelligent digital technology at the heart of a home or business. They are able to offer bespoke solutions that make this technology intuitive, convenient, fun and above all, easy to use – providing their customers with the lifestyle they want. Previously they had one logo that covered both areas of the business, but as a growing company, they asked us to create two new brand identities that separated Realtime AV and Realtime IT, but still enabled them to work in harmony.
The new brands needed to communicate the premium nature of the business and appeal to the range of clients across both the IT and AV parts of the business.
We created the new brand identities to compliment each other, but feel intrinsically linked, by using a simple and modern bespoke logotype with an accompanying logomark for each business. The icon for AV represents the visual depiction of an audio sound wave, while for IT symbolises the data flow of a virtual storage system. The logos also needed to work across a variety of mediums, from the website masthead to printed stationery and embroidered clothing.
We brought these brand identities to life on two new websites, one for each part of the business. Both sites had to be fully responsive and be easy for the client to update internally. Built on the WordPress platform, they provide a clean, responsive layout with strong visual appeal for showcasing client projects.
“Aviary Creative have done an amazing job in building the next chapter for Realtime. Our new identity is key to us celebrating over 20 years in the technology industry, and really echoes our values of inspiring and bringing innovation into the lives of our clients – whether that’s on an IT or AV project.”
Chris Mieszkian, Director, Realtime Europe Ltd.