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Blank White Space

Blank White Space is a bespoke, private curation and art advisory service designed to inspire people to make the most of the wall space within their home.  Whether in an elegant hallway, a bare wall above a sofa or an empty box room, Blank White Space will help transform any area of a home into a personal showcase of individual style and creativity. 

They can advise on anything from choosing the right art pieces, to helping frame those special pictures or paintings. They also help curate client's existing items to ensure that they are displayed to their greatest effect. Blank White Space believe if you make your living space beautiful and surround yourself with things you love, you’ll feel happier. As well as the bespoke design service, they offer masterclasses and retreats in the art of mindfulness, photography, writing and much more.

Art direction
E-commerce site
Email marketing
Web design
Web development

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Blank White Space tasked us with creating their e-commerce website that would provide a platform for selling unique and beautiful pictures and prints to liven up any wall in the home, while also showcasing their bespoke curation services and creative masterclasses.

Like with everything they do, we were asked to make the site simple and functional, with "plenty of white space". Things have gone from strength to strength since the launch of the site, and Blank White Space have now also partnered with vintage marketplace Pedlars, offering a number of exclusive products.

Blank White Space websiteBlank White Space website
Blank White Space websiteBlank White Space website

“I highly recommend Dan at Aviary Creative. He is a talented, organised and committed Creative Director. He has bought Blank White Space on leaps and bounds. My brand would not be where it is now without Dan’s expertise and patience.”

Jules Doyles, Creative Director and Founder, Blank White Space