Contact: info@aviarycreative.co.uk or call: 020 8144 5230

L&L Salon

Visual identity

L&L salon

L&L Salon is a new boutique hair salon based in Stevenage, Hertfordshire. Our brief was to create a contemporary new identity for them, that capitalised on the initial letters of the names of the two owners, whilst also making it appeal to a wider and younger demographic.

A traditional typeface was chosen for the ‘L’ which contained a flourish that echoed the flowing form of hair, combined with a modern lettering style for salon and a scissor ideogram to stand in place of the ampersand. A simple, curved holding shape added premium cues to the identity.

Printed business and appointment cards incorporated flashes of bright colours against subtle whites and greys to add a freshness, and stand out in the customers wallet or purse.

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

L&L salon

Details