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Festival of Ideas 2016

Today we’ll be attending the third annual R:evolution – Festival of Ideas event in Shoreditch, East London. R:evolution 3.0 is a senior, high profile event bringing together retailers, investors, entrepreneurs and other stakeholders under one roof for a refreshingly engaging look into the future of the industry, and includes many world class speakers.

We were asked by TrueStart, the hosts of the event to create all the branding and event collateral for the day, the case study can be viewed here.

With access to in-depth innovation, interaction, and engagement with senior industry figures as well as a mash-up of new world innovators and old guard influencers, R:evolution 3.0 promises to be extremely informative for all things Retail.

More information can be found here.

Maud Vantours - paper patterns

We love the stunning arrangements of layer upon layer of cut paper, by Paris-based designer and artist Maud Vantours. She uses paper to create hypnotizing patterns and textures that translate into set designs, fashion accessories, and editorial treatments. Vantors has explored a number of 3D paper treatments including floral patterns, spirals, and geometric designs. Plenty more on her website below.

Maud Vantours - paper patterns Maud Vantours - paper patterns Maud Vantours - paper patterns Maud Vantours - paper patterns

the year of the emoji

This year, for the first time ever, the Oxford Dictionaries Word of the Year is a pictograph: 😂, officially called the ‘Face with Tears of Joy’ emoji. It was chosen as the ‘word’ that best reflected the ethos, mood, and preoccupations of 2015.

It would be fair to say that the emoji language had a breakthrough 12 months in 2015, which also saw various brands incorporate the popular characters in their campaigns. An emoji is ‘a small digital image or icon used to express an idea or emotion in electronic communication’; the term emoji is a loanword from Japanese, and comes from e ‘picture’ + moji ‘letter, character’. The similarity to the English word emoticon has helped its memorability and rise in use, though the resemblance is actually entirely coincidental: emoticon (a facial expression composed of keyboard characters, such as ;), rather than a stylized image) comes from the English words emotion and icon.

In May, The World Wildlife Fund ran a Twitter campaign using emojis to tell the story of endangered species and encouraged people to donate via the social network. The campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species.

Meanwhile, Ikea launched a catalogue of branded emojis, through which the retailer hopes to improve communication around the home by helping to keep the conversation “light and friendly”. It seems that emojis are becoming marketers’ go-to global language.

The ampersand colouring book

Colouring books (mainly of the adult variety) have had a boom this year – from the easy-going to the outrageous, there’s seemingly something to cater for all tastes. The latest great example we’ve found is from UK-based illustrator Tim Easley, who’s created this beautiful slim little volume; The Ampersand Colouring Book.

Tim is currently selling the book on his Etsy shop and features 32 separate illustrations, each one featuring a totally unique ampersand waiting to be filled in: ampersands made of bricks, blocks, skulls, boomboxes, and more.

But what is the appeal of ampersands? Easley told Creative Bloq it was because of their tweener status. “I’ve always loved the ampersand because it’s kinda like the weird sibling of the ABCs. Not quite punctuation, not quite a letter, but everyone uses them and knows what they are.”  According to Easley, the genesis of the colouring book came from doing client work. “I thought of doing a colouring book when I was drawing outlines for ampersand illustrations that I was turning into prints, and I often liked the outlines just as much as the finished pieces.”

You can buy your own Ampersand colouring book here.

The ampersand colouring book

content aware illustration

With the advent of Adobe Photoshop CS5 came the Content-Aware Fill tool. It’s function – to let Photoshop analyse the contents of an image to figure out what the photo would have looked like if the unwanted object or area had never been there and then repair or replace larger, more complex areas, even multiple areas at once.

Silvio Lorusso, Italian artist and designer, has used the effect to create his own random images, some of which are shown here, but many more appear on his tumblr page.

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Aviary Creative - filming

Here’s a little behind the scenes look from a recent film shoot we undertook for FreedMan. The task was to create a professional assembly video that shows their customers a step by step tutorial of how to assemble their new chair. The purpose was to avoid people assembling the chair incorrectly and thus FreedMan receiving unnecessary returns.

It’s gone down really well with the client and customers alike.


There’s a growing trend of self-publishing building in the UK at the moment. Many people have been looking to digital outlets to get their daily fix of news, articles and blogs, but it seems the popularity of print still continues.

PaperLater is a new app looking to offer the best of digital and print – giving users the power to design newspapers using their favourite online content. You can save articles, blogs – any online content you want – using the PaperLater browser extension, and your own personal newspaper will be designed and delivered within 3-5 business days.

The benefits – print publications offer readers something that digital platforms can’t: the physical act of reading. Enjoying the weight of a newspaper or magazine. Turning pages. Really taking time to absorb content within well-designed pages.


Further reading: Waterstones founder: e-book revolution will soon go into decline

paper birds

We love all things to do with our feathered friends, and these geometric paper sculptures from Estudio Guardabosques, a design studio in Argentina are no exception. They have collaborated on numerous papercraft projects for both editorial and artistic purposes, more of which can be seen over on Behance.

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UNELEFANTE chocolate

Mexican chocolatiers Unelefante make some beautiful chocolate bars including one that looks like melted crayons and another inspired by the drippy paint splashes of Jackson Pollock. You can read more about them over on KNSTRCT.

UNELEFANTE chocolate UNELEFANTE chocolate


This is an 18th century instrument designed to measure the blueness of the sky called a Cyanometer. The simple device was invented in 1789 by Swiss physicist Horace-Bénédict de Saussure and German naturalist Alexander von Humboldt who used the circular array of 53 shaded sections in experiments above the skies over Geneva, Chamonix and Mont Blanc. The Cyanometer helped lead to a successful conclusion that the blueness of the sky is a measure of transparency caused by the amount of water vapor in the atmosphere. You can learn more about it at the Royal Society of Chemistry.